The must-follow Instagram accounts for minimalist design inspiration

nune nune
@_nunenune_
@daytrip.studio. Photo: Jake Curtis
Hollie Bowden
@holliebowden
@framacph. Photo: Rory Gardiner
Francis Gallery interior
@francisgallery

We’ve spent many hours unabashedly scrolling through Instagram for shots of glorious interiors and architectural masterpieces. But, when the info-overload gets too much, we find something soothing about the pared-back approach of minimalist design. In the spirit of the oft-repeated aphorism ‘less is more’, here are our choice Instagram accounts for some minimalist design inspiration to start your year.

@_nunenune_
With the belief that one’s environment and well-being go hand-in-hand, Sheena Murphy and Tor Sauder of nune design studio say, “We have increasingly found that our clients crave interiors that provide a respite from their busy city lives, and we’ve seen a shift to more humble, honest and pared-back interiors.”

They began their Instagram feed as a means of cataloguing their work and processes, deliberately only posting their own projects so you can rest assured that everything you see is created by nune. Scroll through and you’ll find the account is all about clean lines and warm, welcoming interiors. They’re also advocates for eco-friendly design, which only adds to that harmonious aesthetic that radiates from their feed.

@daytripstudio
Founded by Iwan Halstead and Emily Potter, Daytrip.studio is an interior architecture and design studio focusing on meticulous craftsmanship and a humble aesthetic. Their feed is a sleek collection of serene spaces, each telling a little story. “We will sometimes bleed an image across so that a story can unfold a little bit further,” they say, “people really interact with it as the picture builds and grows.” Dotted in between are sneak peeks of works-in-progress, making for an intriguing insight into the design process that has us double tapping.

@framacph
The essence of design brand Frama is a naturalistic, hands-on approach, focusing on mindful living and objects that inspire. So, it makes sense that their Instagram is a hive of thoughtfully curated images focusing on geometric designs, clean lines and organic products.

Of their feed, they explain, “We are very conscious about our digital integrity and consider it equally as important as our physical universe.” We love their variety of products, from furniture and home objects, to scents, lighting and books, photographed against muted tones and retaining a unified, minimalist aesthetic. Check out our visit to Frama’s founder, Niels Strøyer Christophersen’s home here.

@holliebowden
Hollie Bowden’s Instagram feed is a curated celebration of natural materials intersected with classical sculptures and modernist artworks. Each reflects her interior design process, though she assures us there are no rules when it comes to what she posts. “It’s a real mix of art, interiors and things I find on my travels. The images, when combined, all end up speaking the same language and it becomes a kind of working mood board of what is inspiring me at the time.” 

@francisgallery
There is something wonderfully calming about Francis Gallery’s account. Smooth lines and minimalist imagery adorn the page, causing us to drop the typical fast-scroll pace that we whizz through Instagram with. Instead, the feed asks you to slow down, take a breath and sit for a moment with each image, one-by-one. Run by Rosa Park of Cereal magazine, the Bath-based gallery fuses both English and Korean aesthetics, displaying artworks, Korean antiques and ceramics, and custom-made furniture. Both the gallery and feed celebrate art as a fundamental part of everyday life.

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