FAQs, The Modern House


Frequently Asked Questions

  • Do you usually work as Sole Agents?

    We represent more than 70% of our properties as Sole Agents. At The Modern House, we like to do things properly, which means maintaining control over the whole sales process and providing a seamless experience for our clients.

    However, we have strong working relationships with many agents across London and nationwide, and will consider a Joint Agency if we feel that this is beneficial to the client.

  • What types of property does The Modern House sell?

    We represent modern houses and apartments of all sizes and across all price ranges, in both rural and urban locations. At the less expensive end we might offer a small apartment in an outstanding Modernist block in London, while at the higher end we might market a significant new-build house set in extensive land.

    Whereas estate agencies conventionally confine themselves to a certain postcode, we look everywhere, focusing instead on the quality of the house or apartment itself. Each of the properties we represent displays our passion for outstanding design and meets our buyers’ desire to excite or surprise them.

    Many of the properties on our website were built or converted between the 1930s – the early years of the Modern Movement in Britain – and the present day. We also sell period buildings with outstanding conversions or extensions, and those with interior-design pedigree, as well as plots of land with planning permission for imaginative new-builds.

    We only market properties that we ourselves are inspired by. These include penthouses, warehouses, factory spaces, barn conversions, loft apartments, school conversions, industrial properties, urban spaces and rural retreats… anything that is unusual, inspiring and out of the ordinary.

    If you are unsure about the suitability of your property, please contact us and we would be very pleased to talk to you about how we work.

  • What price ranges do you cover?

    If a property is of sufficient design merit, we will represent it! In the past, we have offered for sale properties ranging from £100,000 to £20,000,000 and everything in between.

  • What areas do you cover?

    We sell houses and apartments throughout the UK, from our central offices in London. Having represented properties in just about every postcode in London and every county in southern Britain, we have an intimate knowledge of the specialist market for design-led housing.

  • Are your offices open to the public?

    Our main offices are in central London, but these are not walk-in premises. Due to the broad geographical spread of our properties, we try not to define ourselves by a high-street presence in a particular location. However, we are always delighted to travel to meet prospective sellers, and we welcome clients to our offices by appointment.

  • Do you get press coverage for your properties?

    Our properties are featured daily in print and online media, both in the UK and internationally. This is one of our great strengths as an agency. Editors contact us because we are guaranteed to have what they need: superior houses and outstanding photography. Our founders have backgrounds in the press, meaning that we have a bulging black book of personal contacts within the industry. This coverage comes at no cost to the client and is a highly effective marketing tool.

  • Are your properties advertised on the online portals?

    We subscribe to Rightmove, Zoopla and Primelocation, giving our properties total visibility across the whole market.

  • Do you advertise?

    We sometimes advertise in selected publications, and we are always happy to discuss advertising options with our clients. However, we believe that our regular editorial coverage in national and international newspapers and magazines represents the best marketing tool. Our properties can also be found on a huge number of architecture and design websites, as well as across all forms of social media.

  • How can I sign up to hear about new properties?

    We send a ‘property alert’ by email whenever a new property comes onto the market, and also email out a regular newsletter. To receive this, please click on ‘Subscribe’ in the navigation and fill in your details.

  • Are your properties available as locations for photography or film shoots?

    Due to the significant level of enquiries we receive, we regret that we cannot fulfil requests for location hire. Please contact a dedicated locations agency.

  • Why buy a modern house?

    All properties represented by The Modern House have been built as the result of careful consideration by a particular architect and designed for the exact setting in which they sit, giving them a true relationship with their surroundings. The qualities of space and light are at the heart of all of the buildings we sell. Like an investment in a good work of art, substantial gains can be made by purchasing houses of architectural distinction, which are increasingly sought-after among design-literate buyers.

  • I am a photographer who would like to work with The Modern House. Can I send you some examples of my work?

    Please do get in touch. We are always pleased to hear from skilled and passionate architectural photographers.

  • I am a journalist wanting to write about one of your properties. Who should I contact?

    Please email us via the Contact page and we will be happy to provide high-res images and any other information you require.

  • Are all of your properties shown on your website?

    The vast majority are, but we do sometimes email off-market opportunities to our registered buyers. This is why we stress the importance of signing up for our email alerts (go to Subscribe), so that you never miss out on the opportunity to find the property that’s perfect for you.