A New Tribe is an independent homeware store in east London, with a globally gathered selection of interior accessories with a point of difference. Specialising in Moroccan rugs, A New Tribe sources one-of-a-kind Boujad, Azilal and Beni Ourain rugs directly from Morocco, offering a rare assortment of collectable pieces.

Alongside this, A New Tribe collaborates with independent designers and artisans both from around the world and closer to home, striving to offer a unique curation of beautiful lifestyle objects, cult textile brands, and ceramic pieces.